How does a young entrepreneur with no industry connections start the world's fastest growing high-end cosmetics retailer from a Washington, DC townhouse?
Today, bluemercury is a 23-store national chain with XXXX employees. Back in 1999, when Marla Malcom Beck founded it, a dozen competitors with deeper-pocketed investors entered the industry.
The company was threatened, but Marla retooled, survived. She thrived.
With virtually no money in the bank, she set out to transform the beauty industry, and she succeeded.
The Intelligent Entrepreneur shows you how.
